As I start to put together all my materials and create a cohesive brand image for the Corner, I must consider all facets of the external design: How will the text, color, form, and shape interact? How will I keep the Corner's image consistent but curious and playful at the same time? How will I apply the Corner logo and design language to different signage and apparel?
So far I have created the letterhead and business card stationery, utilizing strategic white space and curving lines to emphasize the openness of the Corner. At the same time, I aim to communicate a straightforward, trustworthy sense of professionalism.
I am working on applying the Corner's refreshed design system to other items as well, such as the website and wayfinding guides--more updates to come within the next month!